READING

Hemro Group Rebrands its Corporate Identity

Hemro Group Rebrands its Corporate Identity

HEMRO PRESENTS: THEIR NEW LOOK!

drum roll please… they are LAUNCHING A REBRAND.

We are excited to share their new corporate identity with you.

At Hemro they combine the unique and industry leading grinding expertise of our four internationally renowned brands – Mahlkönig, Ditting, Anfim and HeyCafé – in one global group organization. Continuous development is at the heart of our Hemro DNA.

And 2022 was truly a year of enormous development for the Hemro Group.

Hemro moved into and expanded our production sites and offices.

Hemro moved their Italian production site to a new state-of-the-art facility just outside the historic center of Milan in order to fulfill increased global demand and reduce lead times.

Hemro opened their first Hemro US office in Seattle, US in order to be closer to our American partners and the American coffee scene. Hemro is moving our headquarter in Zürich, Switzerland to a new and inviting location, which will feature their own inhouse Hemro Academy training facilities, in November.

Hemro brought new innovation to our global market.

Their latest technological breakthrough with the Mahlkönig E80S GBW adding true Grindby-Weight technology to the already fastest speed in the market (2.5 sec per 20 g shot) with the highest volume output (10 double shots a minute), which was Mahlkönig E80S.

Also, with launching their newest HeyCafé innovation – the HeyCafé Buddy.

Hemro developed on their own digital journey.

They continued their e-commerce journey with the launch of www.mahlkoenig.us making their home product X54 Allround Home Grinder as well as a curated selection of spare parts, burrs and accessories for our professional grinder portfolio directly available in the US.

They launched our first mobile Mahkönig app for home baristas available on iOS and GooglePlay in October 2022.

Overall they could realize before unseen growth for all brands and business units in a still challenging market situation.

Hemro believe these demand for a new look & feel – a visible sign of Hemro Group entering a new era. A crucial tool that helps Hemro to do this is our new corporate identity: A new modern and light logo, a fresh colour scheme, and contemporary typography accompany their commitment to becoming even better.

HEMRO’s CLAIM: CREATING QUALITY COFFEE MOMENTS

Hemro understand themselves as more than a pure coffee grinding solutions manufacturer. Coffee experts and coffee enthusiasts around the world agree on grinding being a key part in the coffee making process – at the start of every cup of any coffee beverage is the ground coffee bean. Hemro are part of a global coffee movement in creating quality coffee moments for more people in the world.


RELATED POST

INSTAGRAM