FrieslandCampina Ingredients F&B Launches New...

FrieslandCampina Ingredients F&B Launches New Instant Milk Cap Powder

With cheese tea becoming increasingly popular among consumers, FrieslandCampina Ingredients Food & Beverages launches a unique milk cap powder for an indulgent layer on any beverage of your choice. Kievit Instant Milk Cap Powder is able to pave the way for a range of attractive drinks which are easy to prepare and achieve Instagrammable looks. The most important thing is its irresistible texture and taste.

“Personalize it yourself conveniently” was one of the three major trends identified in FrieslandCampina Ingredients Food & Beverages’ recently launched Trend Report — and consumers and producers worldwide are keen on continuing this trend together. Kievit Instant Milk Cap Powder caters to the trend by encouraging the proliferation of unique and diverse drinks and desserts with a signature finish.

The distinctive feature of Kievit Instant Milk Cap Powder is the option of blending it with either milk or water. It can be added to both hot and cold beverages and, depending on the desired appearance. One can choose between having a clean distinctive top foam layer or a blended “latte” effect. Not limited to beverages alone, the powder mix can provide a variety of texture and mouth-feel to tea, coffee, chocolate and fruit drinks — and even desserts, allowing producers to create an exciting menu that keeps consumers coming back over and over again.

Consumers today, especially the millennial and Generation Z, crave a multi-sensory experience for each act of consumption: First and foremost, they want food and drinks to have an appealing look. For a market that is dominated by those who are enthusiastic about sharing their experience online through blogs, vlogs, and Instagram posts, indulging these demands is essential. As this milk cap powder helps enhance both the taste and the look of popular drinks and desserts, it promises to be instrumental in inspiring the experiences that consumers appreciate.

Looking ahead at the future of food and trends, Tracy Joy Fortu, segment marketeer Foodservice at FrieslandCampina Ingredients Food & Beverages, reiterates the importance of personalization when it comes to beverages today. “If variety is the spice of life, it is personalization that will keep the millennial and Generation Z coming back for more. For example, adding different sprinkles, syrups or sweet marshmallows to a beverage allows consumers to match their drink to their mood and ring the changes every day. And now, you have a milk cap as yet another exciting option.”

With that aim in mind, Kievit Instant Milk Cap Powder, which is produced in Manila, is gearing up for a global presence with its initial launch with their partners in Thailand (Foremost) and the Philippines (Daffid Industries).