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C  Story / Echo Cai. Layout / Yuqi








                                                                                                                             A        cup of coffee has never been simply   ing coffee consuming countries, with Finland

                                                                                                                                      a cup of coffee. The history brewed
                                                                                                                                                                   ranking first reaching 12 kilograms per capita
                                                                                                                                      in this humble cup is virtually as
                                                                                                                                      rich as the liquid itself. The cultur-  in 2017 and Norway placing in the second with
                                                                                                                                                                   9.9 kilograms, followed by Iceland with 9 kilo-
                                                                                                                             al impact this cup has exerted on is far greater   grams per person.
                                                                                                                             than we could possibly imagine.
                                                                                                                                 Since the 15th century, coffee has become   Coffee culture dominates in Scandinavia
                                                                                                                             a beloved drink around the world. Over a hundred   Though accounting for only 0.3% of the world’s
                                                                                                                             countries and millions of people consume coffee.   population, the Nordic region contributes 5.5%
                                                                                                                             It has been one of the very few beverages that   to the global annual coffee consumption. What
                                                                                                                             have successfully created a communal culture   bred the rich coffee culture? According to Fritz
                                                                                                                             globally. But what coffee means to different na-  Storm, former World Barista Champion from
                                                                                                                             tions varies considerably. It is interesting to find   2002 and founder of “Fritz Storm ApS” Consul-
                                                                                                                             that the values related to coffee are not clearly   tant Company, coffee arrived at Denmark in the
                                                                                                                             linked to the extent that it is consumed or pro-  16th century. “It was for the first many years
                                                                                                                             duced. In some countries, coffee earns        only for the rich people and also used
                                                                                                                             its prized place in the culture and              as medicine. People at that time
                                                                                                                             has become part of national                        drank tea.” Storm told CTI, “In
                                                                                                                             identity. While in some oth-                         the beginning of the 18th
                                                                                                                             er regions, coffee has only                           century coffee came to all
                                                                                                                             been a matter of life ne-                              the farmers which by far
                                                                                                                             cessity. Why do these                                  were the biggest group of
                                                                                                                             differences exist?                                     people  in  Denmark,  and
                                                                                                                                 Let’s take a sip of                                from that time, Denmark
                                                                                                                             this humble cup. It would                              changed from tea drinkers
                                                                                                                             be exciting to explore a                               to coffee drinkers.”
                                                                                                                             beverage – coffee as a com-                               Interestingly, reli-
                                                                                                    Photo / Marten Bjork
                                                                                                                             ponent in national identity,                         gion made a big difference
                                                                                                                             from perspectives of histories                     to boost coffee culture in Scan-
                                                                                                                             and life experiences.                           dinavia. Kirkekaffe, meaning
                  NATIONAL                                                                                                   In the world’s top coffee consum-     of drinking coffee with cakes after every
                                                                                                                                                                         “church  coffee”, introduced  the habit
                                                                                                                             ing nations…                          service which was host by the clergy and
                                                                                                                                                                   parishioners. It somewhat acted as a place for
                                                                                                                                 -How does coffee become rooted in these
                                                                                                                                                                   social gatherings and helped establish rela-
                                           IDENTITY IN                                                                       “unexpected” places which are far away from the   tionship between the church and its congre-
                                                                                                                             coffee belt?
                                                                                                                                                                   gations. The tradition continues and has been
                                                                                                                                 If you have ever read Swedish writer Stieg
                                                                                                                             Larsson’s Millennium, you might be impressed   part of the Nordic coffee culture.
                                                                                                                                                                       You’ll find that Scandinavian nations have
                                                                                                                             by the amount of coffee drinking as he described.   surprisingly dominated the coffee events and
          A HUMBLE CUP                                                                                                       coffee in their daily lives? As was stated by the   addition to the fact that they create the rules and
                                                                                                                             Could anyone possibly take that great volume of
                                                                                                                                                                   barista championships right from the start. In
                                                                                                                             International Coffee Organization, it may come
                                                                                                                                                                   the mindset, the rich coffee culture nurtures and
                                                                                                                             as a big surprise to learn that all five of the Nor-
                                                                                                                                                                   supports these people that they have been keep-
                                                                                                                             dic nations make the top six of the world’s lead-
                                                                                                                                                                   ing focused and precise in what they do.



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