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Munari told CTI, “as we have so much coffee and it is so accessible, most of
the Brazilians take it for granted and do not appreciate as we should.”
But, the situation is changing. With an increasing number of producers getting
more and more involved in the market of specialty coffee and with improving tech-
niques, we can expect more from Brazilian coffee. And we believe the national
image of coffee in Brazil will improve earning it a great reputation.

Colombians’ national pride of coffee Following Brazil ranking the second place
of the world’s largest coffee producers throughout the 20th century (surpassed by
Vietnam to the third place in the beginning of the 21st century), Colombia takes its
coffee seriously.
In addition to a significant part of everyday life, coffee also represents livelihoods
of the Colombians. During the first decades of coffee’s development, smallholders
dominated the country’s coffee-producing sector. Gradually, they came to form a na-
tional-level cooperative for their common interests. With a small group of coffee
growers, the National Federation of Coffee Growers of Colombia (FNCC) was founded
in 1927, to support and protect farmers as well as facilitate coffee growth. The careful
management and detailed attention make it possible that coffee plantations become a
sustainable part of the country’s landscape. To some extent, coffee growers represent
a group of socioeconomic classes in Colombia.
Coffee has become a symbol of state excellence and an integral part of national
identity in Colombia. It is not only a national drink which is embraced by ordinary
people, but also of economic significance which is highly recognized by the government. Photo / Jon Tyson

In the world’s leading coffee importing nations…

It is interesting while supposedly they are known for something else.
-You would never believe how big a role these nations have played in coffee
Photo / Marcel Ardivan
to find that the Americanized coffee When we talk about American coffee today, we would
values related to probably think of a classic image of a big size filtered cup. How did a tiny bean,
transplanted from Africa to the Central and South America, turn out to be a symbol
coffee are not of Americanism?
Quite a few Americans began drinking coffee as a behaviour of defiance after
clearly linked to the Boston Tea Party, where coffee played a critical role of independence from
the extent that British colonization and of cultural self-shaping. In the 18th century, tea boycotts
stimulated the appetite of the Americans for coffee. Coffee consumption increased
it is consumed or greatly at the cost of tea. Then during the Civil War, military campaigns helped
assimilate coffee into people’s dietary habit, since the beverage was considered
produced. necessary for the troop’s victory. It is said that they would have coffee grinders built
into guns that best soldiers would use.

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