Page 64 - #77 eng
P. 64

C

                                                       Q&A                     How do you understand

                                                                               the relationship between
                                                                               the city and coffee?
                                                                               I believe coffee house is one
                                                       of necessary place in any city. Not just because it offers
                                                       tasty food and beverage, but the pleasure people got from
                                                       the experience and social life at coffee house. Coffee house                                         PRECISE
                                                       as a social room, could never be replaced. Therefore, this
                                                       connection is very tight and firm.

                                                       What is  Tokyo like in your own eyes? How about                                                      CONTROL
                                                       coffee culture there?
                                                       I believe the coffee market in Tokyo has been rising in past
                                                       five years. Social media and internet played crucial role in                                         BATCH BREWING
                                                       the process. There are various coffee houses, with very
                                                       different design styles. Nowadays, interior design is very
                                                       important element for running a coffee house. You have to
                                                       take that into consideration at very beginning. It is very
                                                       important to bring nice flavor and high quality coffee for                                           Powerful duo of a Peak Extraction
                                                                                                                                                                                                         ™
                                                       customers. Besides, service is more and more crucial, like
                                                       Japanese so-called OMOTENASHI, which in Japanese means                                               Sprayhead coupled with
                                                       to host your customers honestly and sincerely.                                                       SmartWAVE  technology for
                                                                                                                                                                            ®
                                                                                                                                                            ultimate uniformity of extraction.
                                                       Which coffee house or brand could represent Tokyo
                                                       in your mind?
                                                       In my opinion, Koffee Mameya is one of the most popular
                                                       coffee houses, no matter product quality or service. We are                                          Touchscreen & USB for simple
                                                       looking forward to seeing more stores from them.Recently,                                            recipe programming.
              The competition brought the championship title
                                                       in Tokyo there are more and more Indy coffee house. Nem
          for him and brought him closer to the industry, which
                                                       Coffee&Espresso is one of them, which is run by a couple,
          is quite helpful for his projects and programs afterward.
                                                       who are very nice people. They have a very comfy atmosphere                                          Accommodates a variety of
          “I hope by this means I can show my appreciation for
                                                       in the coffee house. Nem Coffee&Espresso is located in Hiroo,
          their hard work.”                                                                                                                                 server types.
                                                       it even makes Tokyo more luxurious. At least, Nem Cof-
          Creating better employment environment       fee&Espresso is my favorite.
              As a 15-year-experienced barista, Taka wants through
          his effort to create more friendly and efficient employment   I was there not
          environment for both cafes and baristas.
              He hopes to found a barista operating system, via   only for myself
          which to help cafes to match right barista. In the system,
          baristas would be categorized based on the levels of their   but for all the
          skills, professional knowledge, experience, etc. When the
          customers (cafés) want baristas, the system could find   people care
          proper one as soon as possible. Taka adds, however, to
          realize this we need to have enough qualified baristas.   about me, the
              Besides, he would like to bring more chances for
          young baristas. In the past decade, many of his colleagues   result is the                                                                        LEARN MORE: bunn.com/infusion-series/platinum
          who are not from coffee industry, they did not realize the
          importance of barista, but now the situation has changed.   feedback for
          Being a barista is accepted as a career. I hope through these
          companies, barista can be seen as career more broadly.    their supporting.



     66


                                                                                                             06-20_Coffee T&I_InfusionStandard_Ad_V2 .indd   1                                              6/11/20   7:06 AM
   59   60   61   62   63   64   65   66   67   68   69