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C

A talented designer that helps good

design to ‘survive’, needs to understand

the product’s business side better and

be a good communicator.

Having constant exchange of ideas and opin- take into considerations the advices and the needs
ions allows the company to be more of what a cus- of client.
tomer needs as it widens the views of the team as Life can be unpredictable, this year have shown
well as it makes the design process more interactive all of us that business can stop, borders can close,
for a customer. Asia right now is on the spot for economies can struggle, but what is left at the end of
innovation, new design and technologies, that is why the day is interpersonal connection. That is why as
Nicola prefers to focus more on working with China, businessman and as a proud coffee lover, Nicola stays
as Chinese office allows them to be in contact with positive and looks forward to see new opportunities
western brands as buyers and local brands as man- of the “new normal” to create new exciting projects
ufacturers. Being Italian and a true coffee lover, he for the new world. Because building your business on
aims to bring the best out of his favorite drink friendship and mutual respect rather than on simple
through collaborations with local and international desire to make money is what pays you back when you
brands. Combining coffee and convenience, many don’t expect it. What a wonderful world it would be if
great capsule machines as well as regular coffee more entrepreneurs would firstly be human and only
machines were created with brands like Bialetti, after money making machines.
Philips, Hausbrandt, Kimbo, Lavazza, Mars, Dr.
Coffe etc.. One of Nicola’s favorite local collabora-
tion experiences was with a brand Kalem: “Kalerm
coffee machine project is the one I like more because
it was done with a Chinese start up and was a bet
for both of us. It took a lot of time but I remember
how we built a friendship through the business.”
After talking to Nicola about his business, it
seems that what matters the most to him is friend-
ship and human relationship they build during
creation of new exciting coffee projects. Even their
website has this moto “Our knowledge comes from
the projects and the people we worked with”. The
spirit of mutual interest and collaboration runs
deeper into Nicola’s words as he believes that client
and designer should know each other more at the
beginning of a project and even through the project.
The difficulty is usually that the client has something
in mind but is unable to communicate it and the
designer want to push his own view of the project,
that is why finding a space to openly discuss and
share those views is a great help for the project.
Client must trust designer view of the market and
of the project while designer should understand and

Define your taste.

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