Page 6 - #77 eng

editor’s letter

Managing Editor
Nicole Ou
cti@coffeeteaimagazine.com
Coffee t&i ( China )
Editorial Team: Dasha Kartasheva, Scarlett Yip,
Yazmin Su, Qian Qian
Graphic Designer: Hanna Liu
Publisher

Coffee t&i (China)
No.23, Lane 1157, Middle Yan’an Rd., Jing’an
District, Shanghai, China
Tel: +86 21 6333 9299
Email: cti@coffeeteaimagazine.com
The contents of this publication must not be
reproduced in whole or in part without written
permission from the publisher.
Cover
Illustrator: Qiaoyi Shi

Photo /kelsey Knight

I n the current situation of some countries being still alike localize their offering and try to become a part of a
It is indeed interesting how coffee shops and companies
on the lockdown and others just being extra cau-
tious, we can only dream of traveling like we used
Metal Hands, discovering their ideas behind unique design
to. This time we tried to look further into the future lifestyle of local people, that is why we talked with the
to understand how deeply the industry got affected by the that still reflects brand’s identify. Menu Experiments and
virus in the Coffee Market Under the Covid-19 and Producing Pleasure Time articles show us the latest innovations that might
Coffee During the Challenging Times pieces. be of use for this hot season as well as unexpected combina- Contributors
Meanwhile the whole world is preparing for the new tions of flavors and textures.
normal, each of us can start planning and imagining next How to be bold and innovative in such a turbulent tine is Zhoe Zhang Freelance writer based in Shanghai
who’s passionate about food and art.
places to visit. For us this planning started with checking how something Nicola Zanetti shared with us: the designer behind all
coffee culture is different around the world in places that are your favorite coffee machines, he also shared with us what it Johanna Quinn Designer and blogger from
more popular for traveling rather for its high-end coffee pio- takes to bring a business idea to life via modern design and what Melbourne living in South Korea.
neering. Countries have cultivated coffee beans into various it takes to be this link between the business and art of building Fabiola Solano Anything drinks related will
vehicles to satisfy needs unique to each country. Whether it coffee machines. Speaking of art and coffee, there is no place on catch my attention, SCA trainer and avid reader.
be for energy, socialization, or tradition. The modernization earth that reflect coffee beauty better than Seoul, and this time,
of coffee and its unique forms across cultures are markers of preparing for our coffee travels, we made a list of the new Seoul Kate Krivovyaz Barista brand, SCA certified
tradition and modern changes across continents. Coffee culture coffee shops that not only survived the lockdown, but also inspire Brewing trainer. Consultant in opening and man-
appears in the way in which people consume coffee, the way customers to come back due to its unique design. agement of HoReCa projects.
they make it, and where coffee is served and shared. Moreover, And last but not lest, Tea is something we all enjoy: no Victoria Rovenskaya Brand Barista GT Group,
there are even some countries where the whole national iden- matter hot or cold, old or new. Tea is also going through tran- To keep updated about the Coffee Society, authorized international SCA coffee trainer.
tity rotates around coffee, take a look at National Identity in a sitions and modernization as a product and we shared with please follow us: @coffeeteaimag Coffee mixologist, and just a person who insanely
Humble Cup to see what countries these are. you some ideas of where it is heading. loves to eat.

8 9