Page 26 - #77 eng

C

More important than the lighting are the Future of Coffee Shop Design
metallic elements. Metals can be seen in all
Metal Hands designs. Some of them are mas- The latest research from Mintel shows
sive like the 11-meter long futuristic metal that the consumers’ love for coffee in China
pipe time tunnel at the new headquarter shop; has seen the overall market value reach an
others are small details, such as a lamp, a shelf estimated RMB64.7 billion in 2018, growing
or a column, fused into the old wooden and an impressive 7.5% from 2017. And it will
brick buildings. The metal elements in all keep its rapid growth in the foreseeable fu-
Metal Hands design not only form a consistent ture.There will be more coffee shops in
unique aesthetic style but also it represents China, and they’ll probably be more like
who Metal Hands is as a coffee brand in the those Korean coffee shops – young, trendy,
China market. and the iteration of style and aesthetic will
“Metal should be our most prominent be faster and faster according to Ding. Yet
elements in design, and it is linked to our Ding committed that he personally prefers
shop name Metal Hands, which is inspired the old-fashioned European coffee.
by the first coffee machine in our store. It There’s no denying that the coffee shop
is a tie rod machine from the 1960s, and its design has to fit consumers’ expectation as
brewing head is like a metal hand. Metal time moving, but what is more important is
Hands reflects our cores brand: adhere to to know who you are as a brand and never lose
the exploration of coffee quality and the the core of your brand. That is why Metal
spread of coffee culture with an uncompro- Hands still stands out on the battlefield with
mising attitude like metal.” both its design and its coffee.

For example, minimal white color is
widely used for Metal Hand’s third shop. It
not only added features to the shop but also
it increased the reflection of light to make
the small space less crowded. Moreover, large
scale windows and skylight windows also
appeared often in Metal Hands coffee shops IT’S ALL
to make the shops look brighter and cleaner.
As an instance, in their Shanghai shop,
a big scale of glasses window has been put ABOUT
to face the road. It opens up the space and IT’S ALL
makes more light into the shop; but at the
same time, it is also a way of showcasing THE
Metal Hands to the passerby. ABOUT
MOMENT

when great beans become
great business.

At Franke, we’re not just in the business of selling coffee machines. We’re in
the business of creating wonderful coffee experiences for your customers.
It’s all about the moment. We can help you make it wonderful.
Want to know more? coffee.franke.com
28
28
FRANKE_NBI_Coffee shops_Coffe T&I_190x127_EN.indd 1 18.02.2020 17:22:30