Page 85 - #63 eng 电子版
P. 85

T         he  end  of  the

                         19th century
                         when coffee
                         pr o duc t ion                                      World War II, be-
                                                                             cause they were a
                was in its early beginnings                                  German family, they
                in Am eri ca, with out                                       lost their fincas. But
                knowing it, two pioneers   Alejo C.Jimenez with his family   luckily enough, they
                and entrepreneurs, Alejo    that later on started Volan Azul  were a b l e to bu y
                C. Jiménez and Wilhelm                                       them again soon af-
                Kahle, shared the same                                       ter the war ended
                dream: “To produce the best coffee in the world”   but then during the 1960s’ problems with
                to satisfy the new European gourmet market. This   the Zapatist movement started, so the fam-
                is how Volcán Azul micro-mill started.    ily decided to move to Costa Rica. Aside from
                                                          the fact that both families were in the coffee
                Family Business                           business, they shared something else: they

                                                          were used to do all the process themselves,
                    A family with such a strong coffee produc-  harvest, milling, exporting  and  selling the
                ing tradition could only start with hard work and   coffee; which by that time was not a common
                a passion for quality. Volcán Azul didn’t start   practice. These two families became one when
                where it is located now, it actually started at the   joined  in  marriage  and kept on working to
                Uruca, very close to downtown of San José, with   pursue  their  dream  of  producing  the  best
                Alejo Jiménez. Jiménez would sell the coffee   coffee in the world.
                himself in England and this could take up to   Alejo C. proudly shares this story and says
                six months since the journey took two months   he’s pretty sure coffee is what runs through his
                from  Costa  Rica  to  Europe  and  then  two  more   veins. This is the reason behind so much passion
                months back.  Wilhelm Kahle was the other pi-  at Volcán Azul, the love and respect that they have
                oneer who started in                                        for their ancestors and
                the south of Mexico                                         their hard work; all they
                around the 1880’s; this                                     want to do is to honor
                family moved out from                                       them. Alejo has helped
                Germany escaping from                                       ever since he ended
                the harsh living condi-                                     high school and wants
                tions in their country.                                     to pass this tradition on
                Unfortunately during                                        to his nephews.









                                         Wilhelm Kahle with the family at
                                             the end of the 19th century
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