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Cafés in Phuket Learning before Sharing
“In addition to the existing 2-3 coffee-focused cafés in For those who want to have a café but don’t know where
Phuket, now we have more recently opened ones, including our to start, as someone who had been through the experience, Mr.
café. As a new player, we would like to see a tight community Vichewin Minchainunt emphasizes on the importance of under-
where everyone shares with one another. From Mr. Vichewin standing coffee thoroughly before actually sharing it with others.
Minchainunt’s perspective, Phuket coffee scene is growing to- “You need to understand the theories and learn what good coffee
wards quality. However, this growth mainly focuses in Bangkok is. If you want a café, you must know what you have to offer to
and Chiangmai only. “Since Southern Thailand is hot, most people your customers because they come to your café because they
wouldn’t think of hot espresso, latte, or cappuccino. They want don’t have what you have. You can’t just open a café just because
something cold to drink. The market here is growing slowly and you want to. You need knowledge, expertise, and competency
our job is to keep educating consumers.” to serve good coffee.”

Special Thanks
Mr. Vichewin Minchainunt:
House