Page 86 - #54 English

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Story and Photos by Coffee t&i Thailand
‘Pastry’

An extra income for your café

In pursue of his pastry dream, Piriyarush Jirasinkitti
(Tid), the owner of Amatissimo Caffé set off to Australia to
enroll in a pastry course before returned home with full confi-
dence in his skill. With a knack for perfection, his would only
use quality ingredients for his pastry because it gives the best
result and easier to develop a recipe. This extended to his love
for coffee as he had to learn how to roast coffee and develop
his own profile because he couldn’t find the perfect profile.
With the coffee industry not yet in full boom 4 years ago, Tid
jumped into the industry and opened Amatissimo Caffé which
combined his passion in coffee and pastry under the “Simple &
Classic” concept.

Australia is where his dream of opening a café really
fired up. This ‘land of coffee’ introduced him to his favourite
medium roast coffee and a different way to do iced coffee. Un-
like Thailand which uses sweetened condensed milk and dark
roast coffee, iced coffee in Australia uses ice-cream to sweet-
ened medium roast coffee.

To better suit different consumers, especially Thai con- it frankly, try to choose the flavour that complements the other
sumers who opt for a more intense coffee flavour, Tid chooses menu!
to offer variety of coffee options, from rich espresso-based Having yummy pastry can dramatically attract more
coffees, to drip and syphon coffees. The coffee menus can be customers and more sale as customers love to buy delicious
matched with sweets and pastries to enhance the experience. homemade pastry to have with their coffee. The trick is to de-
Don’t worry if you don’t know how to match the flavours be- velop pastry menus that fit the café character and the target cus-
cause you can just tell Tid or a staff what you want to drink tomer. Some customers think pretty pastry must be expensive,
or eat, and they’ll suggest a matching pastry or drink for your or sometimes a pastry that looks so plain could be quite pricey.
order. For example, sweeter pastry usually goes well with black It’s important to communicate why that is the case. The high
coffee while milk coffee goes well with creamier pastry. To put price could be the result from quality ingredients, unique taste,

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