Page 84 - #54 English

Ice Cream

Story and Photos by Coffee t&i Thailand

Ben&Jerry’s

Reaching Beyond Deliciousness with Super Premium Ice-cream

For 40 years, Ben & Jerry’s goes beyond
delicious ice-cream that ice-cream lovers around
the world just can’t get enough of. It started in 1978
when Ben Cohen and Jerry Greenfield renovated
an old petrol station in Burlington, Vermont, USA,
into their first ice-cream shop. Since then, Ben &
Jerry’s grew to be one of the most popular ice-cream
brands with fans throughout USA and the world,
and now it’s time for Thai fans to get their favourite
ice-cream and drinks at Siam Paragon, right in the
heart of Bangkok.

In this article, CTI brings you the story
and vision of Ben&Jerry’s from Ms. Ratchanee
Pongpeansakul, Product Manager of Ben&Jerry’s.
Ice-cream is an interesting business to be in because
Thai people only consume the average of 1 liter of
ice-cream per person per year. “This is a great op-
portunity because as Thai people loves sweets and
eating out. Why not make ice-cream a part of their
everyday life?”
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