Page 116 - #86 eng
P. 116

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                                                       Good design is a value added to the ice cream, people get attracted to it and
                                                       decide to purchase. However people will give a good review or repurchase only
                                                       if the taste is good and healthy.

















        COLOR









        ME HAPPY










        Idea in Ice Cream


















                                    F         or a long time, ice cream was considered a dairy product because

                                              milk  was  its  main  ingredient.  As  the  recipe  and  manufacturing
                                              process of ice cream continues to evolve, today, ice cream is becoming
                                              increasingly popular among consumers as a specialty, breaking the
                                     seasonal  restrictions.  But  with  it  comes  a  consumption  upgrade  —  consumers
                                     are  looking  for  more  than  just  taste,  they  are  looking  for  experience.  Such
                                     experience  begins  with  visual  cues  and  color  is  usually  the  first  element  that
                                     consumers notice in the appearance of a food product.


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