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The ice cream ice cream to summer, but also unlock product values
beyond relief from the heat, including self-healing,
market should emotional relief and pleasure. As a type of snack, ice
not only break cream’s permissible indulgence gets more attention in
the rising demand in pursuit of the good. This grants
the habit of ice cream a richer connotation, making it a carrier of
restricting ice self expression, social bond and self identity. The
youth’s pursuit of nostalgic emotions drives the prev-
cream to summer, alence of Chinese fad culture, creating an intersection
for Chinese fad and ice cream.
but also unlock
product values Tick off Chinese fad ice cream in crowd-
ed tourism sites or less-crowded muse-
beyond relief ums
from the Since 2017 when cherry blossom ice cream from
heat. Yuyuantan Park went viral on WeChat Moments and
other social platforms, many landmark tourism sites
replicated this idea, such as the Forbidden City in
Beijing, the Oriental Pearl in Shanghai, the Ten Views
of the West Lake in Hangzhou, the traditional Garden
in Suzhou, the Terracotta Warriors in Xi’an, and the
Yellow Crane Tower in Wuhan. Becoming so popular,
they were placed under a more public spotlight. The
exquisite dragon and phoenix patterns were put on a
tiny piece of ice cream, looking remarkably pleasant.
Ice cream in Chinese fad: blazing in icy in the higher-end market dominated by foreign brands, This brought what as a blurry historical memory close
waves starting a new heyday of Chinese Internet-famous ice to reality, becoming a flavor with cold temperature
cream. and nice aroma. Ticking off these novelty ice creams
When it comes to Chinese fad ice cream, two 2019 was the epoch-making year for Chinese ice has even become a must do travel experience.
brands must be mentioned: Chicecream and Zhongjie cream. NOC, Modern and other brands launched trendy After the famous tourism sites had enjoyed the
1946. Founded in 2018, Chicecream creatively inserts products one after another, all positioned with Chinese Chinese fad dividend, some less mainstream museums
traditional aesthetics in its trademark products fea- fad, classic Chinese aesthetics and innovative flavors. also had a try. They continued the success with ice
turing curved tile shapes and fret patterns. It also The Renaissance of these time-honored brands sent cream shaped as Sanxingdui objects and eagle-shaped
avoids courageous steps in ice cream flavors, sticking Chinese ice cream to the red sea market dominated by tripod cauldron. It is not new for museums to make
with light milk and velvet chocolate as mainstays, western-style ice cream, where the Chinese style be- cultural products, represented by the Forbidden City
pleasant to the youth with sweet but not greasy tooth. came a class of its own. which launched themed lipsticks, decorative tapes, the
Therefore, it stands out among its peers with complex The blazing Chinese ice cream also melts some “I see” series products and others. Culture-based
flavors. customer habits. With its strong heat-relieving func- products are dear to museums. However, while the
Zhongjie 1946 is even older. The 70-year-old tion, ice cream has always been taken as a summer tiny, exquisite products get good comments, they
brand Zhongjie Icy Dessert has embraced its brand-new snack, leading to a limited customer season. As Wang struggle to attract customers in a wider market. Ice
form of Zhongjie 1946, entering the upgraded ice cream Yongqing, the operation expert in Taiwan, said, “You cream, on the other hand, helps museums start a new
market on a wave of nostalgic emotions of youth. With shall start selling ice cream in winter.” The ice cream conversation with disinterested youth, and gives ice
its product price above 20 yuan, it sets a Chinese flag market should not only break the habit of restricting cream customers a new scene to try the dessert.
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