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QUCHASHAN believe in young people and are more willing to use their own understanding to keep up with the trends. The
brand uses the relationship between traditional tea and modern life to interpret the concept of “derived from everything that
is rare”, believing in the power of the land and the gift of nature, as well as customers’ aspiration for a more beautiful taste.

QUCHASHAN :

All Things Matter

T he March 18 just gone marked the 22nd birthday of QUCHASHAN (去茶

山), a Guizhou-based ready-to-drink tea brand delving deeper into South-
western China. It’s a good destination for locals to savor tea, and also the
first option for snatching a moment of leisure. The outdoor seats, always
taken, leave us with quite a deep impression. Gathering customers in the QUCHASHAN
store – indoor and outdoor, young and old, men and women – conjure the fabulous
charm of tea. In the recent two years, the brand has also found its space in online
livestreams and tipsy scenarios. We are honored to reach the co-founder Liu Shengjian
to tell us how QUCHASHAN depicts Chinese tea and its cultural image.

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