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Aoratai Sangwilai:
Toy Café & Relax

Perspective on Hybrid Cafe
Thailand’s coffee market is growing
in size and diversity. Hybrid café is a con-
cept that’s growing continuously with each
shop attracting its own group of customer.
“I believe that Thailand’s coffee market
still has a lot of room to grow. The business
depends on how well you present your
shop. Each brand has its own selling point
and the blend of businesses is my strength.
If I was to open a café by itself, my café
wouldn’t have a selling point strong
enough to compete with other cafés. My
salon helps create the unique quality of the
café. If you want to open a hybrid café, first
you need passion. Don’t make profit your
first priority, but make quality your goal
instead. I created the café to support my
salon business because I like coffee. I like
to search for quality ingredients, and when
customers know that they are getting qual-
ity coffee, profit comes eventually. On the
other hand, it will be very stressful if you
strive for profit right from the beginning.”
For Tom, his coffee business focuses on
the service over profit as it’s a supporting
business to his salon. He also believes that
people who already have a business will
look towards coffee as a way to add value
to their businesses.
“The F&B industry is improving. “There are countless cafés. If you
Food gets more delicious and so is coffee. don’t have a strong selling point, it’ll
Coffee now has a higher standard and be hard to survive. However, if you just
people are getting used to tastier coffee, look at it as a business, you could buy a
but coffee culture isn’t all about taste. It’s franchise of a large coffee chain and you
also about getting out and meeting people. might be able to get by. But if you want to Special Thanks
We want to see more hybrid café, but do blend other business with coffee, you Tanadol Songklao : Tom Lay Cut
they must be quality cafes. Don’t rush the need to thoroughly do your homework on Siriluck Mahachantanaporn : Velayenn
growth, just grow together with the qual- the strength and weakness of the business
ity,” Jung said. you are interested in,” Tuk concluded. Aoratai Sangwilai: Toy Café & Relax
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