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Q: As roastery supplier, what’s most in China, it’s still in the coffee booming
challenging part for you? How did you go stage, even though the majorities still do
through ? not drink coffee everyday but many young
A: There are hundreds cafes buying generations start drinking coffee. The
coffee from us at the moment. The most good news is now many existing or new
challenging part for us would definitely be opening cafes start paying attention to
the communication. Most of our wholesale the quality of the coffee, that makes more
accounts are café owners who are full of and more coffee drinkers start judging,
passion for coffee and they want to serve comparing between different cafes. Now
really good coffee to their customers. So more and more café owners believe that
we’re not just supplying coffee but also customers can tell the quality and they will
providing good support for every one of appreciate your efforts to serve a great cup
them and help them to improve their busi- of coffee. So the market for independent
ness. specialty coffee roasters will definitely
What we do is try to understand grow and there is still plenty room for us
their problem and help them to the best of to develop.
our ability by providing business consult-
ing and barista training service. Q: What do you think the current
coffee consumption changes during these 3
Q: Do you have plans to expand beyond years? from your guests expanding data base
your current markets?What’s your plan in A: 3 years ago when we started, for
2015? a single pallet of green coffee, we used
A: Yes, as I mentioned we plan to them for about 6-month. Now we are
have our branch offices opened in 2015 proudly supporting hundreds cafes around
in order to explore new business oppor- the whole country. In the past two years,
tunities and serve our existing customers the volume of our roasting doubled every
better. Also, we will have a brand new logo 6-month. From our growth, we could prob-
and product packaging design for MCR ably guess the rise of the specialty coffee
coming up in 2015. In terms of roasting, in China. More than just the rising volume,
we probably would need to expend our we are happy to see the consumers do care
roastery for larger green storage space and about the quality of their coffee; the café Q: Can you lists the most top 10 ques-
roasting area. owners are willing to pay more for better tions cafe owners ask for help while they run
quality coffee beans; people start talking cafe in different cities ?
Q: What do you think about China cof- about origins or even some award winning A:
fee market situation ,comparing Melbourne farms, changing the ideas about the coffee. 1)How to make a good coffee?
?how competitive China micro roastery busi- 2)Do I need to buy expensive coffee
ness is it? Q: What advices can you offer to those machine?
A: Melbourne’s specialty coffee in- who plan to open new cafe ? 3)Do I need to make a food menu?
dustry is very well developed and same as A: We need to know how to serve 4)How to promote the good coffee?
the market. The coffee is not just a daily a good coffee of course, we also need to 5) How to present the good coffee?
drink for everyone now in Melbourne, if know how to run a business. We have 6) How to do the coffee quality con-
you walk into a café in Melbourne, there many things MUST learn, such as the cof- trol?
is a good chance you can see a coffee fee, the food, the management, the market- 7) How to explain the good coffee
menu with all origin information. While ing, the good standard of the hospitality. and bad coffee to customers?
8) How to train the staff?

Q: How can you balance your busy
work day and your family life ? What’s your
hobby ?
A: It’s a very big challenge actually.
The lucky thing is my family is super sup-
portive. No matter how difficult it will be,
only the good way is try our best to keep
positive and find the way to balance every-
thing and everyone. I like travelling a lot,
like to see different people, try different
food.

Micro Coffee Roaster
Shop 203, 13 Cangxia Road, Taijiang
Qu, Fuzhou Fujian, China
TEL: +86-18650327918
WEB: microcoffeeroaster.com
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