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Event Report

Host Milano 2015

23-27 October 2015, Fiera Milano, Italy

The curtain is closing on an edition that marks an important step in the evolution of HostMilano. All of the predictions made
on the eve of the show had to be increased, with growth of 13.5% in terms of the presence of professional visitors, up to 150,968. And,
most of all, there was an exponential increase in terms of professionals from abroad – 60,383 from 172 countries, 40% of the total, and
with growth of 17%.
“More than being an on-going process, now the internationalization of Host can be said to be a fact, which can be seen in the size,
numbers and quality – says Fiera Milano CEO Corrado Peraboni –. And that’s not all. Host also reflects the new geopolitical scenario,
opening itself up to markets like Iran, Africa and Cuba. The increase of 13.5% in terms of visitors was due to various factors – the focus
on supporting companies in all ways over the long-term, the great commitment to scouting abroad – thanks as well to the collaboration
with ITA-ICE – and to the synergy with the city and what it represents for “Made in Italy.” This is the successful path taken by Host, and
it will also lead us to working to accelerate the internationalization of other exhibitions.”

The logistics of having the show take place during the by having extremely high excise duties – says Miguel Annessi,
final days of EXPO, which saw an especially large number of director of operations and purchasing for David Rosental & Hijos
visitors, were also successfully managed. “We worked constantly in Rosario, Argentina – we come here to Host to get it because
with law enforcement officials and effectively collaborated with the technology on display is much more advanced than what is
everyone from the public transport department, and thanks to available in our area.”
the technologies we have, Fiera Milano was able to manage a Host2015 was made all the more exciting thanks to more
great number of people and means of transportation in a highly than 400 events, including seminars, workshops, competitions,
flexible and efficient way, confirming our established expertise championships, cooking shows and tastings. Gianni Cocco from
in holding large events,” added Peraboni. the Como area was crowned the “Best Barista in Italy” while the
Having the show in Milan is a value-add according to many World Pastry Championship saw a surprise victory from Japan.
of the foreign professionals in attendance. “Italian style is much The silver medal went to a very determined Italian team.
sought after in the Emirates region – says, for example, Andrej The appointment for 2017, when HostMilano will celebrate
Trajkovski of Zadea, an importer from Doha, Qatar, that repre- its 40th edition, is to be held at fieramilano in Rho from Friday,
sents many prestigious Western brands – For example, we are 20 October, to Tuesday, 24 October.
discovering traditional Mediterranean products. And this is the
best place to find this style and the technologies to manufacture For updated information on Host2015: www.host.fieramilano.
them.” Thus it is style and innovation that is taking is into ever it, @HostMilano, #Host2015
new markets. “Even though European machinery is penalised

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